Immergo has introduced a significant enhancement to its analytics dashboard. The Browser Time Zone feature will now display data based on the time zone of the user’s browser. This innovative update provides a more accurate and personalized view of user engagement and activity.
Why analytics are important?
- Global Reach: Immergo serves a diverse customer base spanning multiple time zones. By aligning analytics with the user’s local time, it becomes easier to understand viewing patterns and preferences across different regions.
- Improved Insights: Accurate time zone-based data allows for more meaningful analysis of peak viewing times, user retention, and content performance.
- Enhanced Decision-Making: With a clearer understanding of user behavior, businesses can make more informed decisions regarding content scheduling, marketing campaigns, and overall platform optimization.
Immergo’s Commitment to Innovation
This latest feature is a testament to Immergo’s ongoing commitment to providing cutting-edge solutions for the OTT industry. Trusted by over 250 OTT platforms, 400 applications, and 250 linear channels, Immergo offers a comprehensive suite of tools for processing, managing, delivering, and monetizing professional video content.
By incorporating the Browser Time Zone feature, Immergo is empowering its clients to gain deeper insights into their audience and deliver a more personalized viewing experience.
