Leading technology solutions provider Immergo (Immergo.tv) has empowered BIZNES24, Poland’s premier business news channel, with a brand new mobile app. Designed to deliver critical business insights and news directly to viewers, the app enhances accessibility and user experience for Polish business professionals on the go.
Seamless content management and live streaming:x
Immergo ensured smooth content management for BIZNES24 by providing comprehensive CMS training. This empowers BIZNES24 to manage assets, upload content, create programs and banners, and control the app’s UX/UI for optimal user engagement. Additionally, a robust transcoding service guarantees high-quality live streaming within the app.
Enhanced viewing experience with Live2VOD:
For increased viewing flexibility, Immergo is integrating Live2VOD functionality. This allows BIZNES24 to seamlessly transition between live broadcasts and on-demand content, giving viewers greater control over their news consumption.
Monetization and data-driven strategies:
Looking ahead, Immergo is prepared to assist BIZNES24 with various monetization strategies, including pre-roll and mid-roll advertising. Furthermore, the company can support the implementation of cutting-edge technologies like CSAI (Content Similarity Analysis Index) and SSAI (Scene Similarity Analysis Index). These tools provide valuable data on content performance and viewer behavior, helping BIZNES24 refine their content strategy and maximize engagement.
Solidifying BIZNES24’s position as Poland’s leading business news source:
With the new mobile app and Immergo’s ongoing support, BIZNES24 is poised to significantly expand its reach, strengthen audience engagement, and solidify its position as the leading provider of business news in Poland.
About Immergo
Immergo provides a comprehensive suite of tools and solutions designed to empower broadcasters, publishers, and content producers of all sizes to thrive in the ever-evolving media landscape. Their user-friendly INSIGHT platform empowers content creators and distributors to seamlessly manage VOD and Live content, launch OTT platforms, and create FAST channels. Immergo is committed to innovation and delivering exceptional service, making it the ideal partner for media companies seeking to expand their reach and achieve their goals.
About BIZNES24
BIZNES24 is Poland’s leading business news channel, offering in-depth coverage of the economy, finance, and industry. The channel provides essential information and analysis for business professionals and investors.
