"Immergo provided an all-inclusive platform
covering content ingest to applications."
covering content ingest to applications."
Benj Smith
Head of Frankly Media, Engine Media
Engine Media
Introduction
Engine Media Holdings, Inc. (TSX-V: GAME), a multi-platform media company serving prominent publishers in the US market, sought advanced technology for complex content processing, management, monetization, and delivery. Immergo provided a comprehensive, all-in-one platform that encompassed every aspect from content ingest to front-end applications. The platform offered a diverse range of monetization options, including Server-Side Dynamic Ad Insertion (SSAI), which optimized streaming video revenue by seamlessly integrating advertisements into the streaming experience. This collaboration empowered Engine Media Holdings to streamline their content operations and maximize revenue generation through efficient content processing, effective management, and strategic monetization techniques.
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Challenge
As a prominent media company broadcasting through leading channels in the US, including FOX and CNN, Engine Media Holdings required an efficient and comprehensive solution to meet the diverse needs of its large clients. Recognizing the complexity of their operations, they sought a unified platform that could seamlessly integrate technology and marketing services under a single roof. Immergo stepped in to provide a holistic solution that covered a wide range of requirements, spanning from advanced technological capabilities to effective marketing strategies. By consolidating these essential components into one integrated platform, Engine Media Holdings gained the efficiency and convenience of managing their diverse channels and subsidiaries effectively, enabling them to deliver exceptional content and drive successful marketing initiatives.
“Immergo stepped in to provide a holistic solution that covered a wide range of requirements, spanning from advanced technological capabilities to effective marketing strategies.”
The Solution
Engine Media made effective use of Immergo’s distinctive OTT platform, which offered a comprehensive suite of products to address their various requirements. Immergo’s platform encompassed a range of essential components, including video processing capabilities, content management through the Immergo CMS (Content Management System), a live-to-VOD solution, FAST channels, video player, apps for different platforms, commerce functionalities, marketing tools, and advanced analytics capabilities.
The Results
By leveraging this complete lineup of products, Engine Media was able to streamline their operations, efficiently manage content, deliver seamless live-to-VOD experiences, deploy fast channels, offer high-quality video playback through the player, develop user-friendly apps, facilitate commerce transactions, execute targeted marketing campaigns, and gain valuable insights through robust analytics. This comprehensive solution empowered Engine Media to optimize their OTT services and enhance the overall user experience.
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