Who they are and what they needed: Israel Hayom, a leading news publication in Israel, sought to expand its reach and offer a comprehensive sports streaming service by acquiring the EuroCup basketball tournament rights. They required a comprehensive OTT platform capable of supporting live sports events, streaming multiple live sources with DVR and catch-up, within a short timeframe.
Finding a suitable tool: The tight deadline for the EuroCup tournament presented a significant challenge for Israel Hayom. They needed to launch their OTT service within a short timeframe to capitalize on the excitement surrounding the event. The platform had to be capable of handling the increased demand for live streaming while ensuring a seamless user experience.
Successful implementation: Immergo’s exceptional capabilities and expertise allowed them to deliver the platform in just a few days, ensuring a timely launch for the EuroCup basketball tournament. The service was accessible across a variety of devices, including Smart TVs, mobile apps, and a dedicated website.
This record-breaking launch has further strengthened Israel Hayom’s position as a leader in Israeli sports coverage. By providing fans with a convenient and accessible way to watch the EuroCup, Israel Hayom has solidified its reputation as a go-to source for sports news and entertainment.
Israel Hayom
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