The sports industry continues to evolve toward automation and accessibility. The integration between Pixellot, a leader in AI-driven sports video production, and Immergo, our end-to-end OTT distribution platform, is a clear example of how technology can transform the experience for both creators and audiences.
How does it work?
Using Pixellot, a live event can be created automatically through its AI-powered production technology, with no on-site crew required. The event is created directly from the Pixellot CMS, and thanks to the integration with Immergo, that content is immediately reflected on the client’s platform—whether that’s an app, website, or smart TV.
But the automation doesn’t stop there. While the event is streaming live, the system is also generating a VOD (Video On Demand) version simultaneously. Once the event ends, that file becomes available in the client’s catalog as another piece of on-demand content.
Who can use this integration?
This setup is currently in use by clients like Sports AI, but it’s available to any Immergo customer working with Pixellot or looking to get started. The combination enables professional, scalable sports coverage without the high costs or complexity of traditional production.
What is Pixellot?
Pixellot is a global leader in automated sports production. Its smart cameras, powered by artificial intelligence, capture games and sporting events without the need for human operators, enabling high-quality broadcasts with minimal operational cost. It’s an ideal solution for amateur leagues, clubs, schools, and federations seeking to increase their digital visibility.
What is Immergo?
Immergo is an end-to-end OTT platform that allows brands, clubs, and media companies to launch their own content platforms with VOD, live streaming, monetization tools, and more. We work with clients across the region to help them operate their own version of “Netflix” or “ESPN,” tailored to their audience and powered by cutting-edge technology.
Why does it matter?
The ability to create a live event from a CMS and have it instantly appear in your OTT platform without technical friction is a game-changer. It’s faster, more cost-effective, and lets you generate content in real time—with long-term value thanks to automatic VOD creation.
For sports brands, this integration means more content, greater reach, and stronger engagement, with less effort.
