In an increasingly global market, OTT platforms are recognizing the strategic value of local content and short-form formats. This shift responds not only to the need to represent cultural diversity but also to a transformation in consumption habits: audiences are more fragmented, their interests more specific, and their time more limited.

Faced with this new reality, localized content and microcontent emerge as key tools to connect more deeply and authentically with viewers.

Local Content: Beyond Language, a Cultural Connection

Streaming platforms have understood that to conquer global audiences, they must think locally. Producing regional content allows them to connect with the social, cultural, and emotional realities of specific communities, generating greater identification and loyalty.

This approach is relevant not only for entertainment giants but also for emerging platforms that find great growth opportunities within niche audiences. One such example is Circuits, an innovative platform revolutionizing access to African cinema worldwide.

Circuits: A Window to African Cinema for the World

Circuits was created with a clear goal: democratize access to quality African cinema. Through its platform—available on web, Smart TV, and mobile app—Circuits offers a curated transactional video-on-demand (TVOD) experience exclusively focused on African films.

Before Circuits’ launch, audiences outside Africa often faced difficulties accessing premieres or significant titles from the region. Circuits solved this challenge by creating an accessible, secure, and culturally relevant platform.

Each week, Circuits adds recent releases—often available only one week after their official theatrical premieres—and presents 5 to 7 new titles monthly, ensuring a constant supply of quality content. This approach directly addresses the growing demand for authentic and exclusive content while also representing the diversity of African cinema beyond conventional stereotypes.

Microcontent: The Power of Brevity in an Era of Short Attention Spans

Alongside the rise of local content, short-form content is consolidating as a dominant trend. Short series, brief videos, and “light” shows are gaining ground on platforms, especially among younger audiences and on mobile devices.

Users demand content they can consume between activities, during breaks, or even while on the move. This shift in behavior has pushed many platforms to rethink their programming strategies.

Circuits is also exploring this logic: beyond feature films, the platform offers complementary content such as brief interviews, cultural capsules, and short promotional materials that enrich the viewer experience and encourage exploration of new titles.

Diversity, Accessibility, and Technology: Circuits’ Formula

Part of Circuits’ success lies in its comprehensive approach. Besides offering content in multiple languages (English and French, with plans to expand to Portuguese), the platform facilitates access through secure and diverse payment systems: credit/debit cards, bank transfers, mobile money, and popular digital platforms.

By integrating technologies such as BuyDRM for content protection and Flutterwave for secure payments, Circuits ensures a premium, secure, and frictionless experience—even in regions with limited digital infrastructure.

Immergo: The Technology Behind Circuits’ Success

From platform design to user experience, the entire technological ecosystem of Circuits was developed by Immergo. This includes:

• Multiplatform streaming on web, Smart TV, and mobile apps.

• Weekly releases, dynamic catalog management, and constant content updates.

• A flexible and secure payment system integrating bank cards, mobile money, transfers, and digital platforms, enabled through Flutterwave.

• Advanced content protection via BuyDRM to ensure security in distributing premium content.

• Multilingual support, with content available in English and French, and expansion plans for Portuguese.

• Optimization for global audiences, ensuring accessibility even in regions with limited digital infrastructure.

In summary, Immergo not only powers Circuits’ technology but also supports its distribution strategy, growth, and international expansion.

Conclusion: A Comprehensive Solution from Immergo

The Circuits case demonstrates how OTT platforms can find real opportunities in local and short-form content—provided they have robust, scalable technology tailored to user realities. This is exactly Immergo’s value proposition: delivering an end-to-end streaming solution that empowers local content with global quality.

From infrastructure to user experience, Immergo is the engine enabling platforms like Circuits to bring African stories to the world.