Israel Hayom, a leading news publication in Israel, has long been recognized for its wide-reaching and influential journalistic coverage. In a bold move to expand its digital footprint and strengthen its position in the sports media space, Israel Hayom acquired the exclusive broadcasting rights for the EuroCup basketball tournament in Israel.
The goal was to launch a comprehensive OTT platform capable of streaming live sports events — including multiple simultaneous live sources — with DVR and catch-up capabilities and to do so in record time. The launch had to align with the start of the EuroCup to leverage the momentum and national excitement around the tournament.
The Challenge
The tight timeline posed a significant challenge. With only 20 days before the EuroCup tournament began, Israel Hayom needed a powerful, reliable, and scalable OTT solution. The platform had to:
- Support high-quality live streaming of multiple matches.
- Be fully functional across smart TVs, mobile apps, and desktop.
- Ensure seamless performance under high demand.
- Include catch-up features so fans wouldn’t miss a moment.
And most importantly — it had to be launched within just a few days.
The Solution
To meet this ambitious challenge, Israel Hayom partnered with Immergo, whose robust platform and agile team made it possible to deploy a full OTT streaming solution in a matter of days.
The platform successfully broadcasted live EuroCup games featuring the Israeli teams — Hapoel Shlomo Tel Aviv and Hapoel Bank Yahav Jerusalem — giving fans across the country exclusive access to the action. The streaming experience was smooth, with high-quality video, real-time access, and full device compatibility.
This partnership culminated in a historic moment: Hapoel Tel Aviv reached the finals and was crowned EuroCup champion — live on Israel Hayom’s platform, in exclusive national coverage.
Results
- OTT Platform Launched in Days
- Multi-Device Access (Smart TVs, mobile, desktop)
- Exclusive Coverage of Israeli Teams in EuroCup
- Hapoel Tel Aviv wins the EuroCup, live on Israel Hayom
- Boosted audience engagement and reinforced market leadership
Conclusion
The rapid and successful launch of Israel Hayom’s sports streaming service marked a turning point in Israeli digital media. By delivering exclusive, high-quality live sports content — including the historic EuroCup victory of Hapoel Tel Aviv — Israel Hayom has solidified its reputation not only as a leading news outlet, but also as a pioneer in digital sports broadcasting.
This milestone project demonstrates what’s possible when bold vision meets the right technology partner — and sets the stage for future innovation in sports media across Israel.
