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1SpotMedia
Introduction
RJR GLEANER GROUP, a prominent broadcasting conglomerate in Jamaica, aimed to expand its content reach to Jamaican expatriates living abroad and provide a high-definition broadcasting solution to the local market. To achieve this, 1Spotmedia, an Internet Media Service owned by RJR Communication Group, partnered with Immerg to deliver an OTT platform offering a diverse range of content based on various commercial channels, leveraging a wide array of marketing tools. Through the collaboration with Immwergo, 1Spotmedia established itself as the preferred platform for accessing Caribbean content, delivering exceptional content to a vast user base comprising hundreds of thousands of individuals.
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Challenge
To ensure widespread broadcasting across the Caribbean, Immergo had to provide a solution that could accommodate varying bandwidth capacities found on different islands. Additionally, they required flexibility to adapt to diverse commercial terms and broadcasting rights based on the user’s location or chosen subscription. By addressing these challenges, 1Spotmedia successfully provided a comprehensive broadcasting platform that catered to the unique needs of each Caribbean region, enabling seamless content delivery while respecting commercial agreements and licensing restrictions.
“Immergo had to provide a solution that could accommodate varying bandwidth capacities found in different islands. Additionally, they required flexibility to adapt to diverse commercial terms and broadcasting rights based on the user’s location or chosen subscription.”
The Solution
1Spotmedia benefited from Immergo’s comprehensive solution, which encompassed a wide range of tools, empowering them to broadcast any type of content, including linear and video-on-demand (VOD), across various commerce models such as subscription, pay-per-view (PPV), transactional, and ad-supported. Leveraging Immergo’s advanced video processing capabilities, users across the Caribbean could enjoy seamless video playback regardless of the varying bandwidth conditions in different regions. Additionally, Immergo’s content replacement mechanism enabled RJR to expand their international broadcasting reach while ensuring compliance with broadcasting rights and licensing agreements. This allowed 1Spotmedia to provide a dynamic and immersive broadcasting experience while maintaining control over content distribution.
Clients Details
RJR Gleaner Group
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